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Creative Reads | The harmony

Creative Reads

The harmony

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Creative Reads

The harmony

Out With The Old and In With The New

Article By : Georgia Pitt

Creative Reads

The harmony

Fanie Jason

Article By : Zipho Dywili

Creative Reads

The harmony

THE RISE OF SMALL BUSINESSES THROUGH SOCIAL MEDIA 

Article By : Georgia Pitt

Creative Reads

The harmony

The definitive list of the contemporary R&B artists that might potentially redefine music in 2021.

Article By : Nqobile Moya


Happy Pride Month


Pride month is celebrated annually in June all around the world

Pride month is celebrated annually in June all around the world by the members of the
LGBTQ community and the non-homophobic supporters to honor the 1969 Stonewall Uprising in Manhattan which is known to be the Gay Liberation Movement in the United States. Gay Pride is a form of endorsement and an arrangement of self-affirmation for increased visibility of lesbian, gay, bisexual, transgender, and queer people as a social group that exists within our community who ought to be treated with the same dignity and equality as any other person living a normal life. 

Towards the end of the apartheid era, the first pride parade was held in South Africa, Johannesburg on the 13th October 1990 and this was marked as the first-ever event to happen on the African continent and this astounding event organized by GLOW (Gay and Lesbian Organisation of the Witwatersrand) was attended by 800 people which was indeed a great start of a new era that was not only aimed at the freedom of South African heterosexual people alone but everyone including homosexuals. Several speakers addressed the crowd on that day, but one who stood out the most was activist Simon Nkoli
who said:

Creative Nation Magazine

“I’m fighting for the abolition of apartheid, and I fight for the right of freedom of
sexual orientation. These are inextricably linked with each other. I cannot be free as
a black man if I am not free as a gay man” –
- Simon Nkoli (13th October 1990,
Johannesburg)

The march was not only a political statement but also a celebration for the LGBTQ community and the non-homophobic supporters.

Subsequently, pride marches have continued to grow in South Africa under the democratic privilege and this year marks exactly 31 years since the first-ever pride march in South Africa. While the event has grown over the years there is however progress in the journey of acceptance in society towards homosexuality, but even after these many decades of awareness and advocating for gay rights homophobia is still prevalent and a topical problem in South Africa, members of the community are still amid brutal and inhuman hate crimes for simply being
themselves.

Despite...

Despite section nine of the country’s 1996 constitution which provides for equality and freedom from discrimination on the grounds of sexual orientation among other factors, there are still some integration issues and there is still a whole lot of work to be done for the LGBTQ community, because of the complexity around the LGBTQ community concerning the atrocities happening to the LGBTQ community and a lot of those go upspoken due to marginalization. This sort of marginalization can be avoided if society was more willing to educate themselves on issues surrounding the community, the media is trying to cover and educate society through television series, or broadcasting these pride parades aimed at bringing awareness and curiosity about learning about the gay community.

Presently pride marches take place in every province attended by thousands and thousands of individuals advocating the existence of queer people across South Africa because advocating for equal human right is a beacon each individual should carry held up high with no shame because we are all human before everything, we wish to call ourselves and by uniting in a common goal, of inclusiveness we can all reach for the stars. We can all agree that human- beings by their very nature are different creatures when compared to each other, but why is it difficult to accept the difference when it comes to
sexuality?


Out With The Old and In With The New  


2021 is a year where Creative Nation has decided to adapt the concept of rebirth. A new beginning for all, amid the scary times of the Coronavirus. Covid-19 has taken the world by storm and has changed so many lives in negative ways. Many have been affected by job losses, the lose of loved ones and major mental health struggles. Scientists have acknowledged the impact confined spaces and restricted schedules have done to the mental health of certain individuals. 

South Africa has adapted new social norms that come with each level of lockdown that is set in place to control the spread of the virus. We think it helps to talk about the general social norms and cultural experiences that South Africans have been accustomed to for years before the virus hit.

South Africa, as we all know is famously known as the rainbow nation as it is made up of many diverse cultures and religions. Over the years South Africans have fully embraced the spirit of Ubuntu, the togetherness of people within a society, allowing us to open our eyes to humanity and being able to share ourselves with others.

I think we are most happy when we have the opportunity to share experiences with one another and being able to embrace everyone’s cultures and norms. Parties, festivals, clubbing, markets, shows, religious gatherings and even international events have had a way of getting people out of the house and fully embracing not just one another but nature as well. 

Opportunities and
experiences

Such as these were fully taken for granted and we never knew what we had until it was ripped away from us. It is extremely sad and a difficult concept to fully discuss but also a lifestyle change that is very necessary, as staying home and isolated is the only way we can manage to survive this crazy time. Many have struggled to get into the swing of things as physical human contact is pretty much a lifeline for most. 

In 2020 we pretty much became accustomed to virtual birthday parties, meetings, and a life without alcohol. To say that we had it tough is an understatement, but with these changes, new social norms were developed, and individuals really had the time to do some introspection and work on themselves and formulate a clearer future for their prospective lives. 

There are many ways that people can influence our behaviour and our lives but having been separated, we have become our own authors of our behavioural patterns and the roles that we choose to play within a society. 2021 has become the year that we embody the new paths that we have chosen to walk on.

Its about a rebirth.

Having the exact same body but becoming a whole new person. And being this person navigating through the hardships that we are still facing due to the coronavirus has made us stronger as people and as a country.  We should continue to be a nation that celebrates and uplifts one another and yet, look after each other as best we can. And that is what the world is becoming, a world of looking after the person next to you by being the best you can be.



Creative Nation Magazine is going on a journey of its own and being a start-up during this crazy time has been weird to navigate but also extremely exciting. We want the readers to be excited for what is to come. Not only with the magazine but in your personal lives as well.


THE RISE OF SMALL BUSINESSES THROUGH SOCIAL MEDIA 


Amid Covid, 2020 was also the year of small business growth. Despite a dwindling economy, many have decided to start a small business or exponentially grow within existing business ideas. Lockdown proved to be extremely difficult, but studies have also shown that a lot of people had time to unlock their creative side and in return create an additional revenue stream.

Social media has been of great assistance in helping these businesses become established and grow within different communities. Social media platforms have given business owners the opportunity to build customer loyalty and create a unique customer experience that they could not have done before, in a different climate, and help stay connected with their customer base instead of isolating the business.

So, what do these social media platforms bring to the table and how can clients make use of them? 

Instagram Small business Stickers

Instagram launched Small Business Stickers to help businesses during the hardships of Covid-19. Posting daily story updates and action buttons will allow consumers to keep up to date with businesses and allows for more traction. Small business action buttons also allow consumers to make purchases if the business is an online store. 

Facebook Marketspace

Facebook has implemented an online Ecommerce ecosystem (Facebook marketplace), that allow businesses to set up an online storefront. This marketplace also offers business tools such as, email lists and audience segmentation tools. 

TikTok

Surprisingly, TikTok has become one of the fastest growing social media platforms. Businesses have started using short video content to spread brand awareness. And to make things more official, during the peak of the pandemic, TikTok launched their ‘TikTok For Business’ initiative in 2020. Businesses can know post ads, takeovers, in-feed video content, hashtag challenges and effects specific to brand awareness. 


A legend with the lens - Fanie Jason


Fanie Jason is a self taught photographer who developed the interest in photography by borrowing a camera from his friend when he was a teenager.

He tells the story of when it was time to give back the camera that he had told his friend that he had forgotten it at his aunts' house in Johannesburg and would bring it back, but during that time he was using it to take pictures and make some money until he could get his own. He is the same talented man who took the famous picture of Nelson Mandela and Princess Diana and he goes on to explain the adventure that it took just to get this picture because at the time he had a restraining order from Prince Andrew for paparazzi pictures. 

He tells the story of when it was time to give back the camera that he had told his friend that he had forgotten it at his aunts' house in Johannesburg and would bring it back, but during that time he was using it to take pictures and make some money until he could get his own.
He is the same talented man who took the famous picture of Nelson Mandela and Princess Diana and he goes on to explain the adventure that it took just to get this picture because at the time he had a restraining order from Prince Andrew for paparazzi pictures. 

Fanie Jason has won several photo awards including the prestigious Adbul Sharif award and the year after that Fanies picture essay went on to win South Africa’s Fiji Press award.

Fanie Jason has gone on to never let his art die and has his son walking well in his footsteps and the family is showing us that just like their photographs, they are history in the making.

Creative nation Magazine
Creative nation Magazine

Fanie Jason has gone on to never let his art die and has his son walking well in his footsteps and the family is showing us that just like their photographs, they are history in the making.


The definitive list of the contemporary R&B artists that might potentially redefine music in 2021.


In 2021, the R&B / Soul artists to watch are making retro-futuristic Soul of epic proportions.

They are seamlessly infusing Jazz, Funk, Blues and Old Soul, Afrobeats, Trap, Electro, Hip Hop and R&B elements. They’re taking R&B / Soul music places that feel familiar but are delightfully fresh and uncovered. It’s an exciting time to be a lover of this genre. 

Without further due, your list of the contemporary R&B artists to watch in 2021 is down below.

1

Elaine

South African R&B singer and songwriter, Elaine, has already become a household name as the most streamed female artist locally, and now she’s introducing herself to the world.
The career-changing move for the 21-year-old Pretoria native was revealed when news of her signing to US-based international record company Columbia was announced.

Major artists such as Beyonce, Celine Dion, Adele and Alicia Keys are just some of the artists signed to the label.

2

Ami Faku

Amanda Faku is a South African musician, performer and songwriter. Faku rose to fame as a contestant on The Voice SA in 2017 and began getting recognition in the music industry. Eastern Cape born singer Ami Faku’s voice captured our hearts when her hit single Into Ingawe and her debut album Imali came out.

Gifted with the ability to work with various musical genres, Ami Faku finds her solace in the Modern Afro Pop genre. With influences from the likes of Daniel Caesar and Sabrina Claudio, with a touch of her Xhosa heritage, Ami Faku’s sound is unique and resonates with people from all walks of life.

3

Shekinah

Shekhinah Thandi Donnell, better known mononymously as Shekhinah, is a singer-songwriter originally from Durban.

Shekhinah was among the Top 32 of M-Net's Season 7 of SA Idols in 2011 and among the Top 6 of Season 8 of SA Idols in 2012. Her debut album Rose Gold was certified platinum by RiSA on 31 August 2018.

Straight after matric, her fresh pop sound was introduced to us when she featured fellow Durbanite Kyle Deutsch on her hit song, 'Back To The Beach' - a song she tells Keri that she would not want to perform ever again when asked to choose one song from her discography.

4

Amanda Black

Amanda Benedicta Antony, popularly known by her stage name Amanda Black, is a singer-songwriter and recording artist who achieved recognition in 2016 following the release of her hit single "Amazulu", which was nominated for several music awards.

She moved to Johannesburg in pursuit of her music career where she was approached by Ambitiouz Entertainment who offered her a recording contract. This is when she then released her official single titled ‘Amazulu’, a song off her debut studio album also titled ‘Amazulu’. The song received more than 4 million Youtube views. She also released her debut album Amazulu through Ambitiouz Entertainment and it brought her commercial success.

5

Ipeleng

A Cape Town-based artist and cover singer, Ipeleng independently released Unsolicited, a 7-track EP at the end of March 2020 and it has quickly become one of the most talked-about projects during the lockdown. This may in part be due to feelings of isolation that people may have been experiencing – and what better way to spend that time than with a project that demanded that all of those feelings be felt? 

List recap

Elaine

2

Ami Faku

3

Shekinah

4

Amanda Black

5

Ipeleng

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