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The iNFLORESCENCE issue

Being the of Evogue Radio & creating Joe&Jay Agency with Alegen De Vos

Article By : Creative Nation

Creative Reads

The iNFLORESCENCE issue

Ben Luc On his high end street Fashion Sense

Article By : Nqobile Moya

Creative Reads

The iNFLORESCENCE issue

Get Verified with Farrakhan Legodi

Article By : Nqobile Moya

Creative Reads

The iNFLORESCENCE issue

The Minimalistic movement

Article By : Creative Nation


Being the of Evogue Radio & creating Joe&Jay Agency with Alegen De Vos


 ‘Evogue Radio’, Algene De Vos

The broadcasting of radio in our lifetime has become a part of most of our lives when we’re on the go. Host of ‘Evogue Radio’, Algene De Vos, joins Creative Nation Magazine to share her story as well her experiences about where she started off and being the host of an already booming radio station. Algene, born in Port Elizabeth, lived with her grandmother until the age of 8 when she then moved to Johannesburg. Growing up, Algene’s surroundings were predominantly women and that drastically contributed to the strong-willed and brave-hearted person she is today. “Love really formed a part of who I am today.”, Algene shares.

As per every individual’s life, tragic events occurred and changed a few of her perspectives on life, but that did not allow her to neglect who she is and the passion she has at heart, which was TV Presenting. Algene’s love for the South African sound as well as her ability to create friendships with music producers Nasty C and A-Recce, made her want to be an active part of it and to push it further so it can gain international recognition. During Algene’s gap year, deeply driven by her passion went on to do promotions and by means of that, she networked and formed contacts with people who had given her the opportunity to be in radio presenting. “Initially...my dream was to get into TV presenting…but when I was given the opportunity, I tried it out. And it was very life changing.”.

Evogue radio is an upcoming urban radio station, owned by media mogul, Valentino, which is heavily focused on the youth in the society. Besides also being a part of Evogue radio, Algene pursued to create an agency along with her close friends called Joe&Jay Agency, which is an agency focused on the filming of music videos. From the birth of Joe&Jay Agency in 2019, The agency has reached new heights and now has been given the opportunity to work with the likes of AKA, Riky Rick and DJ Tira. “Working with these artists…was really a peak moment for the agency…” Algene elaborates. These opportunities allowed her to become more exposed in the entertainment industry, as well as experience new challenges and daunting moments that was definitely a turning point in her perspective.



Creativity was always her partner in her stride to pursue and get the best out of life. “Creativity, the music industry and post production as a whole has changed my life…”, Algene continues. Algene’s broader view on media itself allowed her to have a more exciting pursuit for the career path. “Watching movies, I’d always be excited because…in my mind I would always envision what I would do differently if I was the director…”, Algene further explains. 

Her journey to this point has been one to show bravery as well as resilience to be a “go-getter” and to make do of what you have, as well as always be available and open to new opportunities, as they can serve as stepping-stones to reaching dreams higher than what one’s initial dream. As Algene projects into her future, especially being a part of Evogue radio and further growing her brand, Joe&Jay, she would most likely be honored to be known for her work ethic and her “creative juices” as she describes it.

Projecting back to where her pursuit all began, Algene recalls on how ones life can change in the blink of an eye. However, in the near future, Algene explains that she will definitely play a role in “making the media industry better”, as well as to broaden the spectrum of the inner workings of her agency - branching out in offering her services in the light of acting casting as well as advertisement. The Future really looks bright for Algene, and here at Creative Nation, seeing the rise of new creatives allows our country to have a brand new spark and a fresh new look in what we entail, and in that light, we wish Algene the utmost best of luck!

Interact with Algene as well as check out more on what she’s up to across all major platforms:

Instagram: @algenedevos
@evogueradio
@joandjay_agency

Twitter: @algenedevos
@evogueradio 


Ben Luc On his high end street Fashion Sense


Street fashion is a fashion sense that has been considered to have emerged from the late 1990s. It commonly centres on casual, comfortable pieces such as jeans, T-shirts, baseball caps and tracksuits pants and tops which may be complemented by a pair of sneakers.
Enthusiasts often follow particular brands and try to obtain limited edition releases. We met up with one of a few influential local brand owners from Pretoria, Ben, who is the founder of BenLuc and agreed to tell us more about his brand. 

“BenLuc is a timely social experiment and the name came from both my names which are Ben and Lucky fused together to get the brand name BenLuc. I grew up as a kid who always wanted to look and feel different, and that has always paved my way to creating a 100% South African owned manufacturing company of my own which I then decided to have a brand out of too.”
Ben explained how his love for fashion developed at the early stages of his life, “I think it was around 2007 when skinny jeans were still trending.”

He went on to describe his journey in the manufacturing business as interesting and described the brand to be an image of himself, “I made sure that my brand is made out of what made me, so my everyday life has been the process for me to be what I am, and it has been a great journey thus far, because I get to live according to my own lifestyle whilst I work on myself. I am grateful for what I’ve made of my brand so far and I don’t regret how far I have come because its part of my lifestyle. 

A few challenges BenLuc has faced since opening his brand are getting people to understand that he is different and not like any other regular brands sand people often underestimate and compare his quality fabrics which are not even found in South Africa to the other brands.

“Since being launched we have achieved a lot of things but the best part was managing and being able to afford our own equipment, from manufacturing to printing BenLuc does not import anything” he said. 

Ben ended off by advising anyone that wishes to be a brand owner to, “trust the process.” He continued to say that you should believe in your dreams and always strive to follow them. “Listen to the universe because it is speaking to you, everything you see, hear and feel is a lesson that requires for you to understand in order to make anything possible in your life.

All in all Ben sees his brand being the number 1 top streetwear brand in South Africa and he wishes to open other branches overseas in the coming years.


You can find the BenLuc Store Hall situated in
Pretoria CBD on 381 Helen Joseph. 

Get Verified With Farrakhan Legodi



Farrakhan Legodi, a YouTube content creator agreed to speak to us about his channel and the concept behind it.

His show Verified is basically a concept he came up with based on his own views on social media. He personally felt as if there are a lot of people that aren’t given credit on social media platforms for their work and feels that they should be verified but haven’t been. With that he thought why not have a channel that could give those people the recognition they deserve and sort of ‘verify’ them on his show, verify in this sense means giving them more recognition.

Creative Nation Magazine

An example would be a guest star he featured on (Episode 3) Anita Sibozo who is an actor on the drama series Ingoma as well as Isithembiso which stars Lillian Dube, Himilltan Dlamini and a few more familiar actors in the South African industry.

FK also hosted The Trap Lords who are in to events, marketing and club hosting, on one of his favorite episodes (episode 5) and he mentions how this one had to be one of his favorites because of a segment on the episode called story time. This was a totally different angle for his show and the purpose for this segment was so that the guests can share their crazy experiences in life with the audience and sort of getting to know them a bit more personally. This episode had the largest views

He ended up getting a little discouraged, because “Having a YouTube channel where you feature people became a little tricky for him because of their availability. Not having the efficient equipment to shoot the show was another of the few challenges that m affected the quality of the content that he had shared, the first season of his show was all shot on an iPhone 7.

FK did promise us that there will be a season 2 coming up soon which will be bigger and better gracing us with a lot more content. We sure do look forward to watching it.

If you wish to watch Verified the link will be provided down below.

Verified Link


The Minimalistic movement


As we’ve all most probably noticed, minimalism is trending across all aspects of lifestyle – fashion, food, interior design, art and architecture etc. Have you ever stopped and thought about why?

Here are 5 of reasons why minimalism is trending and becoming a more popular lifestyle choice.

01

Minimalism Art/Modern Aesthetics

The term “minimalism art” (1929) experienced huge growth during 1960’s and 1970’s when artists began stripping down their work to the fundamentals of the art, this became prevalent in sculpting/painting/music/building. Not long thereafter, we began to see the same transcendence in architecture and interior design where the term “modern design” came about. Good art enters the soul and makes new ideas plausible, this is precisely what we’ve experienced with the minimalism movement, it proves the idea of a minimalist principles being a plausible lifestyle as well.
02.

High levels of personal debt

The day-to-day lifestyle is already financially demanding, and sometimes draining. Minimalism allows individuals to cut back on unnecessary expenses and costs due to the narrative of the lifestyle being “less is more”, the more we let go of, the more freedom we have to focus on other aspects of our lives.


03.

The realization that there’s more to life than possessions

Let’s be honest, most of us have been trapped by consumerism, it is alive, well and growing by the minute. Companies are advertising products that are ‘guaranteed to bring us happiness’ with that net purchase, but many have come to the very necessary realization that these possessions offer no more than materialism.

04.

Environmental Concern & Awareness

It has become apparent that our lifestyles are negatively affecting the environment, many people have opted for veganism and plant-based lifestyles next to minimalism. The understanding of less consumption resulting in less usage of the earth’s natural resources, moreover people are deciding to make a difference rather than to idly watch from the sidelines.

05.

Freedom, happiness and focus

Leading a minimal life has proven to bring a lot more happiness into people’s lives, the ‘stuff’ we choose to surround ourselves with is merely a distraction and usually tends to add unnecessary stress. By de-cluttering our spaces and only keeping only the things we really need, creates a sense of freedom and peace of mind because we are able to gravitate towards what really matters to us.  

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